ABOUT GREENPOP

Growing Forests. Growing Connections.

GREENPOP is a Thailand-based reforestation initiative that brings together ecological restoration, native tree planting, education, and community participation.

We work with local nurseries, landowners, schools, businesses, and volunteers to create dense native forests that restore biodiversity and reconnect people with nature. Our approach is practical rather than ideological. We believe forests are built with good planning, local knowledge, and many hands in the soil.

Using the Miyawaki method where appropriate and drawing on years of experience in agroforestry, native species cultivation, and landscape design, GREENPOP focuses on forests that are designed to last rather than campaigns designed to impress.

We are still at the beginning of our journey, but that's part of the story. Every forest starts with the first tree.

The People Behind GREENPOP

Kris Waag | Founder & Creative Director

After a career spanning publishing, fashion photography, design,  branding, e-commerce, and international business, Kris turned his attention to a different kind of long-term project: growing forests. GREENPOP brings together his experience in storytelling, communication, and building communities with a lifelong interest in design, sustainability, and environmental solutions.

Pongaraya Butchantha | Co-Founder & Ecological Director

Pongaraya Butchantha is an agroforestry practitioner, landscape designer, and licensed Thai traditional medicine practitioner. Through his nursery and years of practical field experience, he has developed extensive expertise in native species cultivation, ecological restoration, and sustainable land management. His work has included collaborations on projects such as the Wonderfruit Ancestral Forest and the cultivation of diverse native ecosystems throughout Thailand.